Pop Up Shops are the best form of market research that there is. testing products is so important to develop the perfect items for your audience. testing sizing, price, colors, shapes and silhouettes before spending hundreds or thousands of dollars on a large production run. pop up shops can also teach you a lot about who your customer is. sometimes you may think it’s one type of person, but in expanding a product line, could find that your audience is a different type of person altogether.
when testing your product it is important to choose numerous locations to “pop up”, or if you are only able to choose one location, to stay there for a solid amount of time- 2 weeks or more - in order to be able to conduct a certain enough study. there are always going to be days that areslower than others, but testing your product for at least 2 weeks will allow you to leave out inconsistencies like weather, politics or events out of your control. Seasonally, you may need to switch up your designs to reflect the season that you are in. no matter how cute or well-fitting the design of yours is, if people are not in the mindset to be shopping for your product, they won’t purchase.
if you're having a hard time deciding on a certain color or color combinations of a product, pop up shops and weekend markets are a great way to see what will sell better. Sometimes the decisions come from your customers and not always from you, the designer.
i never intended on changing my business model to be that of an accessories designer but after months of selling clothing, accessories and lifestyle products, my accessories took off in a way i wasn’t intending. i offered clutches in many styles, colors and fabrics and decided on doing full production on the ones that sold best, dropping other styles, no matter how cute i thought they were.
pricing your products can be tricky. When starting out, pricing your work can feel like putting a number on your baby, but removing the emotional factor is key, and testing out that number is crucial. look at similar brands that are out there and to see what similar product lines are selling for and start out your pricing accordingly. ask friends what they would pay for an item like the one you are offering and see if you are in the right ball park. I always aim on the higher side of the price range and if things aren’t selling, you can bring the price down accordingly and see where your sweet spot falls.
when you have a short amount of time, and a small space to make an impression, it’s crucial to make yourself stand out. a great display is paramount to sales. Customers are buying into your brand when they are purchasing an item from your company. the same item can be sold by two different companies and feel completely different depending on how it’s sold to someone. make sure you make the exact impression that you want to make. colors, textures, decorations and displays can all make a mental impact on the shoppers that you see. from the way your business card looks down to the bag that you put your product in after your customer purchases makes a big difference in your shoppers brain and makes them want to make a repeat purchase at a later date!